Question of the Month: How Do I Write a Better Prospecting Email?

by Shannon F. Almost everyone has room for improvement when it comes to writing an effective sales email. If you don’t have a marketing department to help you strategize in this area, you may feel a bit lost—after all, sales is your area of expertise, and perhaps you don’t know the finer points of crafting a compelling paragraph. It’s not as hard as you think. We’ll cover 5 common missteps and show you how to correct them. Before long, your emails will be soaring through spam filters and delighting your prospects. Misstep #1 Salesy or spammy language If you’re sending emails like this one, you may be in trouble: Dear Benjamin Klein, Want to save money on your phone bill? Cut costs the easy way. Call ABC Telecom today to get a free quote. The email above makes a few mistakes. For one, it auto-fills Benjamin Klein’s first AND last name, making it pretty obvious that you are sending a generic email template. The body of the email also uses the kind of language that triggers spam filters and also makes the prospect unlikely to give it a second glance; “save money,” “cut costs,” “easy,” and “free,” should be used sparingly, and never all at once. The biggest fault of the email is that it fails to build trust or engage the prospect. A better version of this email might sound like this: Hello Benjamin, I just wanted to reach out and invite you to an informative webinar we are […]

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