5 Little LinkedIn Tips That Make a Huge Impact

by Shannon F You’ve probably read enough about the potential benefits of LinkedIn for making valuable connections and identifying sales opportunities. But are you optimizing your profile for success? Many salespeople understand the basics of LinkedIn, but they overlook little details that can make them stand out to a prospect or decision-maker. We’ve come up with 5 important tips for transforming your LinkedIn profile and user experience. They may seem like small potatoes, but if you change every one of them, we promise you will have potatoes au gratin, or something equally tasty. Most importantly, you’ll be all set to drive sales with the best free professional tool on the web. Put it in your customers’ own words. I have a LinkedIn connection who calls herself an Education Management Specialist. Chances are that I (as a stranger to the field of education management) am going to skip over her profile if I’m looking for a 9th grade English teacher, which is exactly what she is. Industry jargon is fine if you’re seeking a job in a specialized field or if you are settled into a non-sales job, like teaching. But if you are using your LinkedIn profile to find prospects and gain new business, it’s important to identify yourself using words that have meaning to your potential customers. For example, instead of calling yourself a Business Communications Consultative Specialist, say “I help businesses on a budget upgrade their telecommunications tools,” or something of that nature. You’ll sound less intimidating and […]