Permission-based marketing is simply good manners…even when you have a list of sales leads.
by Shannon F. If purchasing a list of sales leads doesn’t sound like permission-based marketing to you, keep reading. At InsightPRM, we provide targeted office relocation leads while also encouraging our customers to say “please” before aggressively marketing to those prospects. In fact, we’d like to take the word “aggressively” out of that last sentence and replace it with “politely.” You’ll be most effective if you follow these three Victorian-inspired etiquette rules. Don’t contact someone without an introduction. In the Victorian era, it was unheard of to call someone without a formal introduction. Even if your sales lead provider gives you some great contacts, never call those first. Instead, see if you know someone who knows someone within the company, and get a proper introduction. Your mutual contact should say something along the lines of, “Hello X, my acquaintance Z is ever so desirous of meeting you. With your consent, I’ll bring her around in my carriage tomorrow at half past two.” (Arranging an introduction is actually much simpler than it used to be. Simply do a Linkedin search for contacts you know or wish to know at the company you are hoping to do business with. If you have a Linkedin connection in that company already, he or she should be your first contact. If you don’t know someone at that company, you surely know someone who knows someone. Actively build up your local Linkedin network until you have a means of introduction at any company you wish to […]