How Your Marketing Message Multiples Your Sales, By Marty Katz Connectors 360

Many managers responsible for growth find that they cannot get the sales they want. They are not connecting with their target audiences because their marketing message is not clear or memorable.   Marketing builds the relationship with prospects by generating awareness and engagement. This is the way that you introduce your company to them so they can move through the sales funnel.   Sales is the closing process which builds on the momentum created by your marketing message.   The marketing message is based on the Three Rules of Marketing: No one cares about you. Prospects have their own business issues and lives to deal with.Prospects will only remember the problem you solve. The problem resides with the buyer. So many managers talk about their processes, technologies, achievements and successes. All that is about the seller. Prospects won’t do the work to figure it out. If they have to sift through your message to see if it relates to them, they won’t.   The Multiplier Effect If you have a clear and memorable marketing message, the impact of your sales message will be strengthened.Your marketing message will provide vital preparation for your sales team to open and close with enhanced outcomes.This is the multiplier effect.And this is what it takes to get the multiplier impact: A well-crafted marketing message, communicated on your website, lead magnet, in collateral materials, personal email messages, Google ads, SEO optimization, blogs and email drip campaigns.   Your message has to be repeated over and over […]