Can social media help you with PRM? Part 1: Twitter
You already know that B2B prospecting can be accomplished by cold-calling, networking in person, and other means of finding potential buyers for your product or service. But what about social media? Unless you live under a rock on an undiscovered island, you’ve heard that social media can help your business. The thing is, many business owners don’t know exactly how to harness social media as a valuable sales and PRM tool. In this three-part blog series, we’ll explore how three social media platforms can help you find and nurture prospects to grow your sales. Today, we’ll look at Twitter. Many of the people who vowed they’d never waste time tweeting are quickly changing their tune, so if you dismissed Twitter as frivolous, you may want to reevaluate this social media tool. The trick is to look a Twitter as a way to connect with and engage your prospects, not pitch your product to them. Focus on getting your audience interested in what you have to say. They’ll naturally become curious about what you have to offer, especially if you offer useful information. So what should you tweet about? You only have 140 characters, so make it pithy and memorable. That’s easier said than done, so let’s look at three of the most retweeted tweets in the history of tweeting. In honor of oil-soaked birds, ‘tweets’ are now ‘gurgles.’ –Stephen Colbert Yes we can. –Barack Obama, 21 March 2010 RT for a […]